"activiating community potential
by any means necessary"

Mad Ave engagement is based on indigenous wisdom and innovative technologies that culminates into generative outcomes at a number of levels.

The Mad Ave model is called HE WHAINGA MAHARA and is based on the living systems articulated in the Three baskets of knowledge. Our navigating principles are:

​Integrity and excellence

​Authenticity and Clarity

​Compassion and Care

It is our commitment, until we are no longer needed, that this is our way of working from all levels and stages of our practice.

Mad Ave: named after the iconic Glen Innes street Madeleine Avenue

For almost a decade the Mad Ave Community Trust (Mad Ave) has diligently worked in the community development sector.  

We do this by:
  •  Inspiring community cohesion through hui facilitation, wānanga (educational workshops), artistic and cultural programming
  •  Embedding tikanga and Mātauranga Māori (Māori knowledge) as a tool for wellness and transformation
  •  Supporting community groups by providing communication strategies and technologies to build stakeholder engagement.

Mad Ave specialises in building and implementing a wide range of creative innovative programmes that give rise to community cohesion and well-being.  In a sense, Mad Ave is the vanguard for community-based and led interests.

These projects are primarily designed to integrate better engagement and positive outcomes within educational, environmental and community support sectors.

Awhi mai, awhi atu


We offer a range of communications services and engagement strategies for clients in the community, environmental, education, business and third sectors in New Zealand and abroad. 

Whether you want promotional activity, training in media, a robust advocacy voice, communication plans 
or creative ‘grassroots’ campaigns that mobilise community


Our clients value our ability to respond quickly and effectively to their goals and challenges. We produce solutions that add value and satisfaction.

Our services can be packaged in whatever way matches your aims, financial plan, resource and schedules.

We offer:

  • Event Planning, Facilitation & Management,
  • Te Ao Maori Consultancy & Programs,
  • Community & Youth wellbeing initiatives,
  • Community action & engagement services,
  • Strategic planning and advice,
  • Communications and promotional supports,
  • Business goal enhancement,
  • Arts and Media services and production,
  • Ongoing mentoring and coaching.
Our team
  1. Bill Karaitiana
    Bill Karaitiana
  2. Tamati Patuwai
    Tamati Patuwai
  3. Veeshayne Patuwai
    Veeshayne Patuwai
  4. Ngaraiti Rice
    Ngaraiti Rice


Bill Karaitiana



Kai Tahu

Ngāti Whātua, Te Taou, Irish

Ngāti Hine

Ngāti Whātua, Te Taou, Irish

Bill has significant experience and passion for business enterprise, specifcially in the community and Iwi sectors. 

Bill is a provisional member of ICAANZ and an Associate Fellow of the NZIMand has notably served on Navy League Canterbury (NZ) Inc and a member of the Defence Association of NZ.

Bill has a keen eye for business innovation that builds stronger social cohesion and economic stability.
Tamati has extensive experience as a cultural community practitioner and has spent 15 years of his career working to build a bridge between the commercial and community sectors. 

Tamati has been a major player in many of the community development activities underway in Auckland and more particularly in Glen Innes and Panmure; his home and tribal communities. Working with businesses, schools, community and religious groups,

Tamati is recognised as an innovator within creative community development in Auckland and wider.
Veeshayne is the creator of the Urutapu programme. She is passionate about tamāhine leadership and is 100% committed to developing her people.

Born and raised in Te Tai Tokerau she has spent over two decades living and working in Tāmaki Makaurau. 

Veeshayne spent the first 15 years of her career working with Māori youth at Ngāti Whātua owned radio station Mai FM, and won the best new broadcaster award for two consecutive years. 

She created and developed the YWCA’s national young women’s leadership programme “Raise up and Represent”.

Ngaraiti was born and raised in Glen Innes surrounded by powerful wāhine role models. She is a single mum that works at the grassroots in social service delivery in homes and communities at Turuki healthcare. 

Her commitment as an educator and social worker anchors best practice within Mad Ave’s work and vision. She is actively involved in community, church, and whānau life.